10. July 2009 Babelfish Translation
Hornbach Austria sets marketing with 2D-Codes on mobile The total concept was developed of the Viennese advertising agency Dr. Kossdorff, who falls back to the conversion of the different campaigns on the services of Prinovis and NeoMedia Europe AG (formerly Gavitec AG mobile digit). All means of publicity of this campaign were equipped of Prinovis with 2D-Codes, the registered horn brook customers, likewise Mailings provided personalisierte beyond that with 2D-Codes received. The mobile coupons can be redeemed over mobile 2D-Code-Scanner in the markets. The employment of 2D-Codes offers several advantages: Contents of the action, which running time and the validity can do are if necessary at any time updated, a detailed reporting guarantees full transparency over the process of the individual campaigns and the reaction of the addressed customers. Strategic partner for Prinovis is the NeoMedia, the prominent offerer of bar code scanners for mobile marketing, mobile Ticketing and mobile Couponing. Hornbach, in Austria since 1996 with eleven markets represented, pursues this innovative beginning, in order to respond the Premium target group of the Proficard customers personally over a new communication way and to increase their visit frequency in the markets. Josef Zinner, marketing leader with Hornbach Austria, explains: " Highest priority for Hornbach has point and target group-exact advertisement. With this new customer communication we want to delete our innovative leader shank clearly and to transport advantages for the customer activating. And that is accepted: The past customer reactions are very positive, those registrations fulfill expectations and take steadily zu."
