Friday, July 10, 2009 7:44:47 AM
AT&T Wants To Turn Your Cell Phone Into A Coupon Reader
Michael Learmonth|Apr. 3, 2008, 7:00 PM|10
http://www.businessinsider.com/2008/4/at-t-to-support-phone-barcode-ads
AT&T is supporting a mobile marketing technique that's popular abroad, but has yet to catch on here: Ads that can be read by cell phone cameras. The idea: Users point their phone at an ad, coupon, or some other enticement, and get something cool or valuable back in return. MediaPost says AT&T has "quietly" agreed to support a system designed by Lexington, Mass.-based Mobot, and that Verizon and T-Mobile are expected to follow suit.
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