Left Behind Games (fka LFBG)

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NEWS ALERT - LFBG
Left Behind Games Signs Distribution Agreement With Jack of All Games

MURRIETA, CA -- (Marketwire) -- 07/08/09 -- Left Behind Games Inc. (OTCBB: LFBG), dba Inspired Media, today announced that it has signed a distribution agreement with Jack of All Games, Inc. to distribute its products to major North American retailers, including an upcoming trial marketing test period with Wal-Mart that was previously announced on June 19th, 2009. Jack of All Games, the distribution subsidiary of Take-Two Interactive Software, Inc.

works with many of the top retailers, including Amazon.com, Best Buy, Eurpac, Fry's Electronics, GameStop, Target Stores, Toys R Us and Hastings.

CEO Troy Lyndon says, "The distribution muscle that Jack of All Games offers will enable both companies to capitalize on the popularity of the growing Christian video game marketplace. Easy accessibility will encourage sales by making the games available through well-known retailers for parents who prefer to purchase inspirational products for both their younger children and teenagers."

Tony Costa, Vice President of Jack of All Games, comments, "We're delighted to add Left Behind Games' titles to our line-up and broaden our offerings of family-focused products."

The distribution agreement between the parties includes all of Inspired Media's available products, and will include future products currently in development over the next year.

According to a recent CNBC News report, even though we are in a recession, video game sales continue to soar. PricewaterhouseCoopers, known for their analysis of business conditions and trends, predicts that the sale of software video games will reach $21.6 Billion by 2013 in the US alone. If only 1% of that market purchases Christian video games, that would equal $216 Million annually.

Inspired Media products encourage positive decisions and actions. Players are rewarded when their characters use the power of influence to bring about good rather than destruction.

For samples for your church or school, visit our websites at: http://www.supportgoodgames.com and http://www.inspiredmedia.com.

About Left Behind Games

Left Behind Games Inc., also known as Inspired Media Entertainment (www.inspiredmedia.com), has become one of the world's leading independent developers and publishers of quality interactive entertainment products that perpetuate positive values and appeal to mainstream and faith-based audiences.

About Jack of All Games

Jack of All Games is the distribution subsidiary of Take-Two Interactive Software, Inc., a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation® Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii(TM) and Nintendo DS(TM). The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on the NASDAQ. For more corporate and product information, please visit their website at www.take2games.com.

Inspired Media Entertainment is a trademark of Left Behind Games Inc.

Charlie Church Mouse is a trademark of Lifeline Studios, LLC. LEFT BEHIND is a trademark of Tyndale House Publishers, Inc. All rights reserved.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation," "PLAYSTATION," "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. PSP® system -- Memory Stick Duo(TM) may be required (sold separately).

Wii and the Wii logo are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, and our ability to develop other profitable titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, and our ability to raise capital if needed. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2008, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed via a link from www.inspiredmedia.com on our Investor Relations page. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

NOTE TO EDITORS: For Game Screen Shots, go to: http://www.lbgstore.com/left-behind-eternal-forces-the-pc-game--the-multiplayer-enhancemen.html.

Press Contact:

MaryLouise Baldridge

Public Relations Manager

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