Being on ESPN is Huge and great demogrpahic. Player shots using the products too.
Working at a media company myself, don't think these Account Executives and players themselves are not going to be buying shares in the company.
One of the smartest marketing campaigns ever for such a young company.
This is just the start, they are focusing more on being a Cleaning Company, then just a Sponge company. With over 100 products in the works in research and Development, defintely see a buyout in the next few years if not sooner.
SPNG, GDSM, SSHS, EXPH, DRYS, LCCI