Eternal Image Inc (fka ETNLQ)

[al44]

Just a small blurb, probably not a paid for nor from the hired PR people. The word is out there. Happy 4th everyone.

.......al


http://www.sfgate.com/cgi-bin/blogs/scavenger/detail?entry_id=42915&tsp=1


Raiders' new airplane: Xcellence

Gotta hand it to the Raiders for spreading its brand globally. Their site features original content in Tagalog, Japanese, Chinese, German and Spanish. They've played in cities around world. Now, the team has picked up a new sponsor, Malaysian discount carrier AirAsia, inking a deal that includes a Raiders-branded jet.

Dubbed Xcellence, the Airbus A340 is a site to behold. The nose and tail don an eye patch and the Raiders shield. Three Raiders and a trio of Raiderettes are painted on the silver and black fuselage. And just in case you can't figure out the team, "Raiders" screams in ginormous white letters. AirAsia doesn't fly in the U.S. but AirAsia officials suggest the new deal may help it crack this market. For now, the only American action Xcellence will be seeing is in Oakland, where it lands on Sept. 14 for the Raiders' Monday Night Football opener against the Chargers.

As for the deal itself, the AirAsia-Raiders partnership isn't unique. JetBlue recently showed off its Major League Soccer-branded Airbus A320. Elizabeth Arden released a Daytona 500 cologne. And Eternal Image makes a line of MLB caskets and urns. But given the choice between flying like a Real Salt Lake-er, smelling like a race or resting in peace like an SF Giant, we prefer soaring like a Raider any day.