Even if you are a 10% owner (=affiliate) you can sell all the stock you want and not file a Form 144 with the SEC as long as the aggregate dollar amount is less than $50,000 in any three-month period.
Rule 144 restrictions kicks above that amount (retroactively)
so at a pps of 0.10, he can sell 1/2 million shares every 3 month before being tapped out. at 0.08 625K and so on.
He must however file a Form 4 within 2 days of each sell for as long as his holdings are above 5%
"You can't be a real country unless you have a beer and an airline - it helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer". F Zappa