Burned Media Ltd (BUNM)

[Pass the Salt]

I still think it's Mr. Devellano's preference to obtain a major buyout and move-on. His management style and relative silence seem support the above exit strategy over turning hypster.com into a paying service.

Whether there's millions left on the table or not--He hasn't necessarily conveyed a long-term commitment to the property.

I agree that there's potentially millions of dollars to be made converting hypster.com into a paying service--I just don't think we see it on Mr. Devellano's watch.

Recent site enhancements and associated user growth have given no indication of the site turning into paying service in short-term.

There is currently not much transparency but there are many transitional issues to deal with if co. is going to be morphing into a different type of service.

Would exponential user growth get snuffed out by perception that hypster.com would now be a 'paying' rather than 'free' site? Obviously hypster.com could offer 'tiered services' and a free-trial structure but perhaps compounding user growth is more of the interest at present.

Could Mr. Devellano be communicating with buyout entities who say they will have more interest with 2,000,000 + users than with current user count? Hence the efforts to increase new users above 80K per month--

As for advertising revenues--we don't know the metrics but obviously they know how much each new user is worth based on what advertisers are willing to pay. The fact that they are pushing to increase user growth says that more revenues are needed and expected.

In the event that current management opts to go paid subscription; IMO we could see changes by end of 2009 or early 2010 as we approach 2,000,000 users (March 2010)

The critical mass of users and advertising revenues could then provide greater cushion for co. to move into a paid subscription direction.