That may be true. However, the target market for the auto sponge is not car enthusiasts.
The car enthusiast market is rather small and filled with niche products. SpongeTech's auto product is not for that niche market.
¶ i'm sorry, no car enthusiest washes their car with a sponge
the S.E.C. securities lawyers, if only through their investigative ineptitude and financial illiteracy, colluded to maintain large frauds. -- Harry Markopolos (Madoff whistleblower)