FORZE GPS Goes the Distance at Seattle Rock 'n' Roll Marathon
“Official Bar” of Rock ‘n’ Roll Marathon Series Draws Big Crowds and Acquires New Fans
MATAWAN, N.J.--(BUSINESS WIRE)--PacificHealth Laboratories, Inc. (OTCBB: PHLI - News), a leading sports nutrition company, today announced that more than 12,000 consumers sampled FORZE GPS™ nutrition bars at the Seattle Rock ‘n’ Roll Marathon, Half Marathon and Expo, held June 25-27, 2009. A total of 25,000 runners participated in the sold out event which marks the second of 19 races featuring FORZE GPS as the “Official Bar” of the Rock ‘n’ Roll Marathon series.
Consumers overwhelmingly loved the taste of FORZE GPS bars according to Jason Ash, CEO of PacificHealth Labs, Inc. “When people realize that FORZE GPS is not only delicious, but that it is also an extremely effective weight management tool they are amazed - and immediately become fervent brand advocates," said Ash. “The continued exposure we are receiving from the Rock ‘n’ Roll marathon series has resulted in more and more people requesting product from their local retailers at and around the events.”
The next event in the series, the Rock ‘n’ Roll Half Marathon in Chicago on August 2, is expected to continue to build both distribution and consumer momentum.
More than 12,000 people sampled FORZE GPS bars at the Seattle health and fitness expo held two days prior to the event. According to one attendee, “This is the best bar I’ve ever tasted!” In fact, one in ten consumers who sampled product purchased FORZE GPS bars from on site retail partner Foot Zone.
Currently, over 275 sports specialty retailers carry FORZE GPS products, and the Company recently announced an ambitious sampling program to reach more than one million consumers with FORZE GPS in 2009 following the brand’s launch on March 23rd.
Athletes know that the leaner a body becomes, the greater its potential for speed and performance. FORZE GPS is the first scientifically proven appetite management tool created specifically for athletes. FORZE GPS nutrition bars utilize a multi-patented blend of healthy fats, protein and calcium that is clinically proven to activate the body’s natural appetite control signal (cholecystokinin or CCK).
FORZE GPS all natural bars are offered in great-tasting chocolate peanut butter and cranberry nut flavors at a suggested retail price of $1.99 per bar. FORZE GPS is available in sports specialty retail stores and online at www.forzegps.com.
About PacificHealth Laboratories, Inc.
PacificHealth Laboratories, Inc. (OTCBB: PHLI - News) is an innovative and leading sports nutrition company that focuses on marketing, developing, and selling premium nutrition products to active consumers seeking to improve their health and performance. Our brands and nutrition tools are segmented into three discreet platforms: rehydration/energy, recovery, and optimal racing weight and include FORZE GPS, the first scientifically proven appetite management tool created specifically for athletes. To learn more, visit www.pacifichealthlabs.com.
