NeoMedia Technologies, Inc (NEOM)

[humbleinvestor]

press release
Jun 26, 2009, 4:30 p.m. EST
Prinovis 'Mobilizes' with NeoMedia
Print Giant Launches New Mobile Solutions Business

http://www.marketwatch.com/story/prinovis-mobilizes-with-neomedia?siteid=nbsh

ATLANTA & AACHEN, Germany, Jun 26, 2009 (BUSINESS WIRE) -- NeoMedia Technologies, Inc. /quotes/comstock/11k!neom (NEOM 0.01, +0.00, +4.65%) , the global leader in mobile barcode technology, has entered into a strategic partnership with print giant, Prinovis. Based in Germany and the UK, Prinovis provides custom print and communication solutions tailored to their customer's individual needs and requirements. By incorporating mobile barcoding, Prinovis can help clients integrate customer touchpoints in a powerful new way.

Based on mobile barcodes, Prinovis has launched a new Mobile Solutions line of business utilizing NeoMedia's suite of NeoSphere products that include handset scanning software, 2D code management systems and point-of-sale scanning hardware. These tools seamlessly link print, online and mobile mediums adding instant interactivity to catalogues, magazines and ads. The result is innovative new marketing and communication campaigns that can significantly increase the relevance and value of print mediums.

The impact on print mediums is revolutionary. NeoMedia's code management tools provide the ability to change and update content linked to barcodes at any time, so printed pieces not only become interactive they no longer become obsolete. The mobile barcodes also provide a reliable response tracking mechanism that helps advertisers measure success and adapt campaigns in realtime.

"Mobile barcoding is breathing new life into print mediums and NeoMedia is proud to deliver this exciting capability to the marketplace. Prinovis is adding exceptional value to their customers by turning every printed piece they deliver into a measurable, interactive experience. What advertiser doesn't want this capability?" states Iain McCready, CEO of NeoMedia.

The benefits are clear to Prinovis. In addition to the interactive and measurability aspects, they see power in the efficiency of the mobile barcode medium as well. Not only do the barcodes make inventory "count twice", but there is very little waste to the medium. On the mobile tagging front, consumers choose to engage with the barcodes on their own terms. This self selection yields interested and motivated prospects. On the mobile couponing front, consumers can be carefully targeted to reduce waste...and the annoyance of unwanted advances on their mobile phones.

"Mobile barcoding allows Prinovis customers to run smarter, more successful dialog and loyalty oriented marketing programs. NeoMedia's tools make executing barcode activities easy and intuitive. We are able to provide a lot of upside to our customers without a lot of additional effort," commented Thorsten Thiel CEO, from Prinovis.

For information on NeoMedia Technologies visit: http://neom.com/

For information on Prinovis visit: http://www.prinovis.com

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

SOURCE: NeoMedia Technologies, Inc.


NeoMedia
by
Ballard Associates
Louise Ballard, [phone]
[e-mail]



Copyright Business Wire 2009

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Seems this post running late today, out-of-ink, needs to run to the store to get refilled again or using QR code to retrieve the news next time and save some ink, more friendly too. lol.

Good investing, hb.