Eternal Image Inc (fka ETNLQ)

[Calfire]

Mid...What is 19% of $400k in the second year of a start-up company that is shooting for multi-million earnings.

I can't believe how fixated people are on the 19% under these circumstances. When you bought in didn't you expect that it would cost millions to negotiate and maintain these licenses, design the products, secure the patents, pay the officers, etc. I know, I know...I'm not thrilled about the salaries and car leases either.

But the point is everyone should have realized this would not be an inxpensive venture. I read somewhere that the cost with the SEC alone were $700k plus. 2008 was announced as a reorganization year, company said that the emphasis in 2008 would be on things other than sales. I was a little disappointed the 2008 earnings were down, but I was certainly was surprised. Hopefully we will have the 1st quarter 2009 soon and with the new controller the 2nd quarter not long after.

I will say that I am very disappointed and concerned that the 1st quarter 2009 did not come out last week as stated, and here we are a week later with no update. It shakes investor confidence. Explains the sub-penny action.