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Thursday, 08/26/2004 1:46:49 PM

Thursday, August 26, 2004 1:46:49 PM

Post# of 275594
ouch! APBI - Americana Publishing, Inc. Announces Reverse Stock Split 40:1
New Stock Symbol for Americana Publishing, Inc.
8/26/2004 1:42:00 PM

ALBUQUERQUE, N.M., Aug 26, 2004 /PRNewswire-FirstCall via COMTEX/ -- Americana Publishing, Inc. (APBI) announced today a 40:1 reverse stock split. George Lovato, Jr., Chairman of Americana Publishing, Inc. said, "The negative dilution effects of a sub penny stock over the long term were not encouraging. This reverse stock split should support the continuing business plan of the Company." The Company's new stock symbol now is ABPI and still is trading on OTCBB.

Americana Publishing, Inc. is an up and coming leader in the nearly $2 billion audio books industry. The Company currently has approximately 450 book titles and should have well over 500 by year-end, which it sells through the Internet, retail stores, libraries as well as major truck stop distributors. The Company also has a growing print book division and just launched a film production and distribution division, Americana Entertainment, Ltd.

With the Company's audio CD program under way, it plans to segue that part of the business into a DVD rental program.

According to the Video Software Dealers Association, video consumers in the United States doubled their DVD rental spending to an unprecedented $2.9 billion in 2002.

"Our DVD rental program, designed for long-haul truckers, will be similar to programs like NetFlix(R) in that we will be offering volume discounts," said Lovato. "But rather than a monthly fee, we will provide multiple titles at a significant discount and flexibility of return from anywhere in the United States."

ABOUT AMERICANA PUBLISHING, INC.

Americana Publishing, Inc. is a vertically integrated multimedia publishing company whose primary business is publishing and selling audio books, print books and electronic books in a variety of genres. Sales of its products are conducted through the Internet as well as through a distribution network of more than 35,000 retail stores, libraries and truck stops. The Company's Coreflix(TM) subsidiary is the first online action sports DVD rental service marking a new distribution option for the action sports entertainment industry. Developed to meet the exploding demand for action sports DVDs and serve the needs of the huge following, Coreflix(TM), through its Rent * Ride * Return(TM) program, provides customers with more than 500 action and "extreme" sports DVD titles for a fixed monthly fee with no due dates and no late fees

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with the Securities and Exchange Commission.

SOURCE Americana Publishing, Inc.

George Lovato, Jr. of Americana Publishing, Inc.,
+1-505-265-6121


http://www.americanabooks.com


Copyright (C) 2004 PR Newswire. All rights reserved.








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