Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

6/14/09 DKAM Report cites 212% Growth Rate Going Forward

This press release from one week ago cites a minimum commitment from H. Pixel in Israel for $3.6 million in sales per year. One week later, CEOCast reports $7 million in sales per year from this agreement. The original agreement calls for 60000 cases of Trump Vodka at $110/case plus 2500 cases of other DKAM products. This article also adds DKAM's new Sparkling Vodka to the mix totally more than $7 million in new sales.

http://finance.yahoo.com/news/Drinks-Americas-Receives-bw-15447310.html?.v=1

Drinks Americas Holdings (OTCBB: DKAM) $0.15

In keeping with the theme of battered sectors on the verge of recovery, Drinks Americas Holdings (DKAM ) represents an interesting play on one of the hardest hit sectors of the economy which now seems on the verge of a rebound according to recent economic data. DKAM is a classic consumer retail play involving some big household names that has been severely beaten down with the fall in consumer spending characterizing the past year's precipitous declines. Recent economic data indicates that consumer spending is on the rebound which suggests that companies operating in the consumer retail space may be in for a corresponding jump in their beaten down stock prices, making Drinks Americas Holdings, a company that develops, owns, markets, and internationally distributes alcoholic and non-alcoholic premium beverages associated with renowned iconic celebrities, an investment opportunity worth taking a closer look at.

DKAM's business model is fairly simple; take quality beverages and market them by partnering with iconic celebrities. The premium drinks become part of the Icon's lifestyle, public relations and media awareness drive trial and global brand franchises are created. Drinks will launch an American-made beer with Kid Rock this year and a cognac and tequila with Interscope and Dr. Dre following its success with products with Willie Nelson, Donald Trump and Paul Newman. The company's product line includes Donald Trump's award-winning Trump Super Premium Vodka, Trump Premium Flavored Vodkas, Willie Nelson's six-year Old Whiskey River Bourbon, and Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. In addition to these, the company has recently announced a joint venture with Universal Music's Interscope Geffen A&M Records to develop and market iconic beverage products, with plans to market a selection of premium cognacs and a tequila. The release of the highly anticipated Kid Rock Beer is this summer. In addition to these Iconic brands , DKAM also owns Rheingold beer and several award winning premium alcohol brands are in its line. Earlier this year DKAM purchased Olifant Vodka which due to its economy pricing has gotten off to a fast volume start. DKAM is partnering with Snoop Dog's summer concert tour, the Olifant Vodka Blazed & Confused Concert Tour which will appear and be marketed in 22 US cities throughout the summer in large scale venues. The Olifant DKAM 22 city tour will feature Snoop Dog, Slightly Stoopid, Mickey Avalon and Stephen Marley. The company recently announced Olifant sales were off to a strong start driven by preconcert orders with one of its largest sales months ever shipping 7,000 cases in one month.

In addition to a strong product line with solid brand recognition, the company has been able to make significant gains overseas, recently signing a contract calling for orders for $7 million in Israel and has begun production for the order with a recently announced payment by the distributor, with talk of other international distribution partnerships in the works to bolster their strong domestic performance. Along with increasing their international penetration, DKAM has also recently been able to extend their credit line, greatly improving the company's ability to maintain inventories, increase production, and insure that their award-winning products quickly reach the market. The stock is currently trading around fifteen cents; just above its 52-week low, thanks in large part to the exodus of investors from retail plays spurred by falling consumer demand leading up to, and as a result of the recession. With the jumps in consumer spending and confidence numbers that have been seen in recent weeks, it is highly likely that companies such as DKAM which are dependent on discretionary spending will see a corresponding increase in their stock prices, and with nowhere to go but up, it appears that this under the radar retail play is primed for a jump in the right direction.

http://www.ceocast.com/(vdx3w0v4yf3i4n55dgfwld45)/NewsLetters.aspx?id=505