The supreme irony is that had members of the management team filed to sell some shares during/after the big run-up, more shareholders than otherwise would have been inclined to follow suit and bank profits or free shares.
As it was, management stoically purchased shares come hell or high water thereby telegraphing to stockholders a false and deadly message that all was well.
As Mr. Ripley would say: "Believe it or not!"
These are my opinions and sentiments only. Take them for what they're worth. Do your DD. Buying stocks is risky!
"If we could sell our experiences for what they cost us, we'd all be millionaires." -Abigail van Buren (a/k/a Dear Abby)