Identa Corp (IDTA)

[mike1991]

Aiming,
Should be sometime this summer and I don't know how many stores initially. The stores mentioned total over 25,000 in the US alone and to put them in all stores at once would require a good number of kits.
It would be too expensive to ship them from Israel so he is indeed planning to manufacture them here if the demand is great enough.
Kits sold on the internet will be shipped through a warehouse.
I will be talking to him very soon and hope to get some more information.
I personally think that the exposure will be great. Parents, employers, school administrators and many others will be walking into one of these stores and see the kits. Some will buy for their home, school or place of business.
They can test virtually any substance and if positive, they can call authories for exact identification. Parents don't need to know exactly what it is initially, they just want to know if it is illicit or not.
I think many stores just sell or lease the shelf space and really aren't involved in the buying of the products. If the shelf cost is greater than the sales, then the merchandiser pulls the product, not the store.
I'm not going to get into back and forth arguments with anyone here, so I won't be posting much to have my posts torn apart.
Have a good day