Neal - I've been thinking that the real advertising starts at the launch and we won't see too much PPS increase until then. QTN is not “known” yet and won't be "known" until the launch. Then, it's a matter of popularity. Announcing another carrier will help a great deal to increase PPS because we will have a larger audience to advertise to. Once launched, ratings will be paramount in establishing revenue value and consequently pps. Just my thoughts. FISH
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