NeoMedia Technologies, Inc (NEOM)

[MyKeyC123]

That's because you are using the Direct approach which only helps you advertise your website...which is FREE.99

However, IF you want to take full advantage of this 2D barcode, then you might want to take the Indirect approach which will cost you MONEY w/ NEOM. The full advantage will bring you massive data from your potential customers. The Indirect approach is like having people write their INFO on those cards at the shopping mall to WIN YOURSELF a NICE NEW CAR!!! =P Instead of paying those marketing companies at the mall like $30 G's for people's personal information...you will have it at a click of a button online. Much more direct and so much easier.

This is what I assume is going to happen or happening.