Genius Products Inc. (GNPR)

[fredman]

They say Failure is Opportunity in Disguise. In a reversal of fortune, Genius Products has now gained valuable video game development capabilities and technology from 7 Studios. This will enable Genius Products to further integrate with the video gaming industry.

Of course Scratch: The Ultimate DJ will benefit shareholders! Lets face it, this is way bigger than many of us have even imagined for a small company like Genius to compete toe-to-toe with a giant like Activision.

Activision is the undisputed marketing Guerrilla, however I am confident Scratch: The Ultimate DJ will win the DJ battle with the help of QD3 and Numark. Genius will also likely use Guerrilla marketing as an opportunity.

At any rate, I see future consolidation between the Video Game and Movie industries, as they share similar opportunities and challenges. The future looks bright for Genius.