Drinks Americas Holdings, Ltd. (DKAM)

[duke00324]

...skill, Kid Rock Beer will be a BIG hit...

...initially, I predict...

...I've also predicted that it will not approach "premium beer" status, but WILL approach "premium beer" price...

...you cannot out-manufacture the "big boys"...

...KR's target demographic is neither "yuppies" nor "baby boomers" ; not X,Y or Z'rs for that matter...

...it's American Joe Sixpack's sons and daughters who drink cheap beer at a cheap price...

...I suspect that once the "good ol' kids" realize that they're paying an 18-pack price for a 12-pack product, and when the "fad" is over, KR Beer will join the ranks of the many "niche" beers that never quite "niched"...

...all MY opinion...Duke...