Genius Products Inc. (GNPR)

[fredman]

Scratch touts itself as offering a more creative virtual-DJing experience and an easy way to DJ one's own parties.

"While all those guys are over here doing 'Simon Says' gameplay and saying, 'Hey, make it sound like it does on the radio,' we give the player the ability to interact with the music in a much more meaningful way," says Michael Rubinelli of Genius Products. "Add their own beats, scratch, add their own voice samples, scratch their voice samples if they want to."

Source: http://www.ny1.com/content/top_stories/100306/-i-e3-2009---i--pretend-musicians-have-several-new-high-profile-games/Default.aspx