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more NMKT news - NewMarket Technology, Inc. and Sensitron Inc. Announce Healthcare Industry Affiliate Partnership with Acquisition of 20% of Sensitron Common Shares
Sensitron's Wireless CareTrends(TM) System Featured on NBC 11 Health Watch in San Francisco and on Cisco Systems Website
8/19/2004 2:32:00 PM

DALLAS, Aug 19, 2004 (BUSINESS WIRE) -- NewMarket Technology, Inc. (NMKT) and Sensitron Inc. today announced an affiliate partnership to pursue sales of Sensitron's wireless CareTrends(TM) technology in the Healthcare market segment. The partnership includes NewMarket acquiring a 20% equity stake in Sensitron.

Sensitron Inc. is a Silicon Valley-based Wireless Healthcare innovations company that has developed the CareTrends(TM) Wireless Bridge System. The system minimizes transcription errors and eliminates lag time between reading, capturing and documenting clinical data because it directly communicates vital signs and other data from wirelessly enabled point-of-care medical devices at the bedside.

The Sensitron technology was featured on NBC 11 Health Watch (video segment available on Sensitron website) in the San Francisco Bay Area. The proprietary Sensitron technology offers Cisco Systems (CSCO) technology integrated into the overall solution and is featured on Cisco's website. The streaming video segment can be viewed by selecting the May 5th video news release at http://newsroom.cisco.com/dlls/feature_archive.html.

Sensitron, Inc. (http://www.sensitron.net) is a technology company pioneering the development of Health Resource Management (HRM). It has developed the CareTrends(TM) System, an enterprise software and wireless vital signs monitoring system, to improve patient quality of care and decrease healthcare costs. The technology is currently installed in a number of hospitals with several additional hospitals already contracted for installation. Sensitron is lead by a telecommunications veteran of 23 years. Rajiv Jaluria has experience at Sprint (PCS) and Bell Labs (LU) with M.S. and Ph.D. (research only) degrees in Electrical Engineering from Purdue University and a MBA from Pepperdine University.

"Mr. Jaluria visited our facilities this week to learn about our existing wireless and RFID solutions," said Philip Verges, CEO of NewMarket Technology. "We are both enthusiastic about the potential of Sensitron's technology in a healthcare application and believe their CareTrends(TM) System will change hospital management as it is known today. We also recognize the potential of Sensitron's technology in other industry segment applications and intend to move quickly to exchange technical knowledge and expertise between Sensitron and our existing wireless technologies so that we can promptly take advantage of the cross-selling opportunities."

"We simply believe in the NewMarket business model," said Rajiv Jaluria, CEO of Sensitron. "My entire career has been about introducing new technologies to market. I have experience in both Fortune 500 research and development departments as well as with the traditional venture capital route; NewMarket has come up with a better mousetrap. The model they have pioneered makes sense and shows more promise than the traditional startup models that I have been part of in the past. NewMarket and Sensitron will be partners with the promise of synergy and opportunity a key reason for this partnership. We are confident in our ability to expand with NewMarket into the Healthcare market segment and excited by the opportunity to integrate our technology into NewMarket's existing technologies for application in additional market segments."

About NewMarket Technology, Inc. (www.NewMarkettechnology.com)

In 2002, NewMarket launched a business plan to continuously introduce emerging communication technologies to market. The plan included a financing model for early technologies and an approach to creating economies of scale through a specialized service and support organization intended specifically for the emerging technology industry. The Company posted six consecutive profitable quarters through 2003 and established an annualized $15 million in revenue. In 2004, the Company diversified its communications technology offering into the healthcare and homeland security industries with the respective acquisitions of Medical Office Software Inc. and Digital Computer Integration Corp. The Company has expanded sales into Asia and Latin America through the acquisitions of Infotel Technologies in Singapore and RKM IT Solutions of Caracas, Venezuela. After the second quarter of 2004, NewMarket has booked over $10 million in revenue and achieved a revenue run rate of more than $40 million.

This press release contains statements (such as projections regarding future performance) that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to those detailed from time to time in the Company's filings with the Securities and Exchange Commission.

SOURCE: NewMarket Technology, Inc.

NewMarket Technology, Inc., Dallas
Investor Relations, 404-261-1196
Email: [e-mail]
www.newmarkettechnology.com
www.ipvoice.com


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