Tuesday, June 02, 2009 8:25:56 AM
Sales Stream #1 - Retailer of Gasoline Stations
As a retailer to consumers in the gasoline / C-store channel and as a Jobber to its gasoline / C-store operators, distributing gasoline to its network of company owned stores and operator-leased facilities.
PCAI has target market demographics focused from South Florida north through Jacksonville that target mom and pop C-stores, distress sales or previously operated locations. Sound financial leverage will be used acquire sites. Market research indicates that motorists are primarily concerned with the big four: (1) quality, (2) convenience, (3) safety, and (4) cleanliness.
PCAI Retail Concept Model Includes:
Are located along busy roads, in densly populated suburban neighborhoods
Re-branding program using major branded gasoline
Transitioning the store from a "stop" to a "destination" to increase in-store sales
Multi-cultural pre-packaged product offerings based on the surrounding cultural demographics of the community
Re-branding and re-merchandising to provide an image in which the C-store evolves into a motorist destination, rather that just a one time or occasional stop for drivers and neighborhood pedestrians alike.
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