I'm not disagreeing with you Rob. I think what you're saying is that Spongetech did not have to pay a fee to get on the shelf, because CVS and others were excited about the product and knew it would be a great seller. That's great. But the retailers want it on the shelf so they can make a margin on the product between the suggested retail price and transfer price. In retail, this is how they make money on their shelf space.
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