These are tough economic times and it does seem Mike is trying to be fiscally responsible. However, this does not preclude a need to be more-bold. This boldness must not be confused with over-leveraging the co. to the point that this entity becomes insolvent.
IMO & IME the potential future buyout of hypster.com will come out of differentiating itself from other services. It will come by extremely effective branding and as a noted multi- billionaire Sheldon Adelson has said the key to success is 'by doing things differently than all others.'
Hypster.com needs real-world exposure. We need to see users/shareholders wearing hypster.com T shirts to school and public events. I would like to see Mr. Devellano enlist the help of a pseudo public figure promote the brand. One 'twitter' from Ashton Kutcher about hypster.com could reach 2 million people.
Hire a Joan Rivers type of individual to promote the brand. Do something completely different, amusing or downright weird to promote the brand/stock. Major news services may show interest and make mention of hypster.com In its heyday look what William Shatner did for the exposure of priceline.com
If you want a lucrative buyout Mike you need to greatly increase the exposure. There is free publicity if you are motivated to attain it. Paid-for publicity is the obvious.
Nothing is stopping you from coming up with fairly-regular PRs about the progress and aspirations of hypster.com You now have over 1.1 million database to mine and that should not be taken for granted. It should be exploited and a call to action should be initiated.
Getting $ 10.00 yearly out of 1.1 million users is better than a 'free-service' of 20 million users that draws nothing more than some banner ad revenue. The future buyout premium is going to be more-based on actual existing revenues than speculative views of the past.
If we offer a buyout entity existing and growing revenue streams, advertising revenue, branding rights revenue hypster.com T shirts etc. the chances should exponentially increase that we are more attractive and valuable than other services.
IME The less overhead the greater chance of hypster.com weathering the storm--while still gathering a greater numbers of users. Our PPS situation is truly tied in with the greater economy. Potential investors worried about their jobs, mortgages etc. are not focused on plays like BUNM.
Right now there is a great shift of advertising dollars moving from old media to new media outlets like hypster.com but it's also important to remember that overall amount of advertising dollars is lower overall due to recessionary conditions.
It's important to note that we are in the midst of a 'sea-change' in respect to advertising trends and many Web models are struggling for their identity and profitability including some of the biggest names. That's why it's imperative that management becomes more-bold in differentiating itself from the competition.
AI
