CyberDefender Corporation (fka CYDEQ)

[di4]

CyberDefender Launches National Retail Distribution Campaign With Over 40,000 Stores; Believes Exposure to Millions of Potential New Customers Could Add Up to $20 Million in Sales Over the Next 18 Months
May 21, 2009 6:45:00 AM


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View Additional ProfilesLOS ANGELES, May 21 /PRNewswire-FirstCall/ -- Pursuing its growth strategy of "investing into scale," CyberDefender Corporation (OTC Bulletin Board: CYDE), a provider of award-winning PC security, Antispyware/ Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, announced today an agreement with Allianex, a leading provider of brand management services, to launch a new marketing program for the sale of prepaid cards for per use access to a full range of CyberDefender products and services via prominent, point of purchase merchandising displays at more than 40,000 retail stores throughout the U.S. CyberDefender believes this exciting new "brick and mortar" point of purchase marketing approach to selling CyberDefender's products will reach millions of consumers and could increase sales by up to $20 million over the next 18 months.


Mr. Gary Guseinov, CEO of CyberDefender, stated, "Until recently, the major channel CyberDefender has utilized to sell its products has been the Internet. Recognizing that a high percentage of our customers become repeat customers, we have initiated a strategy for ramping up the scale of our customer base employing carefully targeted significant new advertising investments encompassing important new channels, including radio, television, and with this latest launch, an "in store" retailer merchandising approach. Together with Allianex, we have shaped a program we believe is unique for a PC support services product and will generate a very high degree of new product awareness, as well as new repeat customers."


A Software Retailing First


Representing what CyberDefender believes is a "first" in its new retailer program, CyberDefender prepaid purchase cards will not be displayed with other software programs in a typical store's often confusing "technology section," but rather, in a separate, point of purchase retail card display right next to the cash register, where it will have extremely high visibility.


CyberDefender says its full range of products will be available on the pre-paid cards, for one or multiple uses, including its most recent products combining technical help with the most advanced security software.


Mr. Guseinov added, "We are very confident that adding this new marketing channel in time for back to school merchandising, will provide a substantial further boost to our customer base. In combination with the other successful advertising initiatives we have taken, as well as more to come, we continue to move closer to reaching our goal of becoming a profitable leader in the Internet security space."


About CyberDefender Corporation


CyberDefender Corporation (OTCBB: CYDE) believes that its Internet security technology offers the earliest possible detection and most aggressive defense against Internet security attacks. CyberDefender believes that it is the only Internet security software company to combat spyware, viruses, and identity theft using a secure peer-to-peer distributed network (the earlyNETWORK(TM)), enabling protection that is unparalleled in speed and flexibility. Products employing the earlyNETWORK(TM) include CyberDefender's MyIdentityDefender(TM) Toolbar, CyberDefenderFREE(TM) 2.0, and CyberDefender Early Detection Center(TM) 2.0. All of these products are fully compatible with Microsoft's Vista Operating system and available at http://www.cyberdefender.com/.


Forward Looking Statements


Statements in this press release that are not statements of historical or current fact, such as CyberDefender's expectation of future revenue growth and profitability, constitute "forward-looking statements". Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause CyberDefender's actual results to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Factors that could cause CyberDefender's results to be materially different from the forward-looking statements include whether CyberDefender will be able to find financing when and as it needs it and whether CyberDefender's revenues will eventually exceed its expenses. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in CyberDefender's reports and registration statements filed with the Securities and Exchange Commission, which are available for review at http://www.sec.gov/.


CONTACT:
Web Site: http://www.cyberdefender.com/

Kevin Harris
Chief Financial Officer
CyberDefender
[e-mail]
Tel: [phone] X127
Fax: [phone]

Ken Donenfeld
DGI Investor Relations
[e-mail]
Tel: [phone]
Fax: [phone]



SOURCE CyberDefender



----------------------------------------------
Kevin Harris
Chief Financial Officer of CyberDefender
[phone]
ext. 127
Fax
[phone]
[e-mail]; or Ken Donenfeld of DGI Investor Relations
[phone]
Fax
[phone]
[e-mail]
for CyberDefender