Steel Vault Launches Online Marketing Campaign with Akamai Technologies
Akamai's acerno online advertising cooperative to provide greater return on investment and improved ad campaign performance for NationalCreditReport.com
May 19, 2009 8:30:00 AM
Copyright Business Wire 2009
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View Additional ProfilesDELRAY BEACH, Fla.--(BUSINESS WIRE)-- Steel Vault Corporation (OTCBB:SVUL) ("Steel Vault" or the "Company"), a premier provider of identity security products and services, announced today that its NationalCreditReport.com subsidiary, has commenced an online marketing campaign with Akamai Technologies, Inc. ("Akamai). Through its acerno cooperative, which is an online cooperative of shopping and purchase data, Akamai aggregates anonymous consumer shopping data across more than 500 Internet sites and, based on that information, delivers targeted advertising to potential customers.
William J. Caragol, Steel Vault's Chief Executive Officer, said, "Although we are still in the early stages of our online marketing efforts, we have seen steady expansion in our subscriber base as our initial marketing campaigns take hold. We believe this new marketing program with Akamai and their acerno cooperative, which delivers intelligent online advertising, will continue to drive our subscriber growth and connect us with relevant customers, thereby improving our return on investment."
NationalCreditReport.com specializes in providing consumers with identity security products, including accurate, complete and easy-to-understand credit reporting and monitoring. Credit monitoring is the only automated method currently available to protect consumers from identify theft and keep consumers up-to-date with changes and inquiries made to their credit records.
About Steel Vault Corporation
Steel Vault, formerly known as IFTH Acquisition Corp., is a premier provider of identity security products and services, including credit monitoring, credit reports, and other identity theft protection services. Since 2004, its subsidiary, National Credit Report.com, has specialized in providing a variety of credit information to consumers to help protect them from identity theft and fraud.
Statements about Steel Vault's future expectations, including the effectiveness of the Company's online marketing campaign to drive its subscriber growth and delivery quality customers, the ability of Akamai's advertising solutions to provide greater return on investment and improved ad campaign performance, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the Company's actual results could differ materially from expected results. Additional information about these and other factors that could affect the Company's business is set forth in the Company's various filings with the Securities and Exchange Commission, including those set forth in the Company's 10-K filed on December 24, 2008, under the caption "Risk Factors." The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.
Source: Steel Vault Corporation
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Steel Vault Corporation
Allison Tomek
561-805-8000
atomek@steelvaultcorp.com
or
CEOcast
Dan Schustack
212-732-4300
dschustack@ceocast.com
