BPTR
BrandPartners, based in Rochester, New Hampshire, was founded in 1983 as Willey Brothers, Inc. The name was changed to BrandPartners in April 2005 to better reflect the expanding range of services and products the company provides to retail banking and retail companies. BrandPartners builds client brands through its three integrated business segments of retail store planning, design and construction; merchandising; and creative services.
BrandPartners’ multi-disciplinary teams take clients from concept to final implementation. The company’s services include strategic retail positioning, business strategy and branding, environmental design and store construction services, retail merchandising analysis, display and digital messaging systems and signage, and point-of-sale communications and marketing programs.
Among the company’s clients are such highly regarded financial institutions as Bank of America, National City Bank, Citifinancial, SunTrust Bank, M&T and AmSouth. The company has provided brand translation, communication messaging and point-of-purchase solutions to more than 1,600 companies in more than 24,000 retail locations worldwide.
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