Babelfish translation:
Android price comparison by bar code pdf | Pressures | Friday, 15.05.2009 Google presents in its mobile blog a new application for Android devices, which might drive the American retail trade on the palm: A scanner, which reads the bar code in on a product in the Ladengeschäft and which directly at Googles mobile product search passes on data, where as result a price comparison is then supplied of different on-line offerers.
The typical shop operator will recognize probably hardly a sense to do to his customer the favour to make a piece of opinion accessible including bar code in dry and heated areas. Therefore one will probably be able to count customers with a future use of this google application on it that this shopkeeper pastes over either the bar codes, on telephones in the hand the door points, or in its business the portable radio (illegal) with one " Jammer" disturbs. But so far it is not still for a long time, possibly threatens googles before still different problems. This assumption is obvious, because the idea to read in and use for on-line price comparisons bar codes with mobile devices, is just as captivating as old.
In the middle of the 90's similar systems were already devised, itself however in the USA (Germany: Barcoo.de) for the most diverse reasons until today as mass phenomenon did not intersperse. Patents were announced however zuhauf and in this connection are in particular the enterprise called NeoMedia. This company piled so many software patents up that it " of many as typical example of one; Patent Troll" one designates. The civil rights movement EFF took NeoMedia even in its patent Busting Project in its sights, in order to delete one of the particularly doubtful patents. But that did not succeed to EFF so far. The attempt failed also because of the decided resistance of the patentee.
With the patents, which NeoMedia possesses on the procedure of the bar code inquiry, will googles thus presumably also on resistance to count to have. Particularly since NeoMedia can prove that it already offers an appropriate mobile technology for many years under Qode.com themselves. If it should actually come to a conflict, stands it google freely to acquire either license rights or the patents to contest. Whether itself however is worth to only make itself in order the entire retail trade the enemy is another question
