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Wednesday, 08/11/2004 9:02:03 AM

Wednesday, August 11, 2004 9:02:03 AM

Post# of 27909
NEWS!

http://biz.yahoo.com/prnews/040811/daw015_1.html

CruiseCam InCar Camera Mount Development Program Captures Racing Excitement on Video
Wednesday August 11, 7:01 am ET


TROY, Mich., Aug. 11 /PRNewswire-FirstCall/ -- CruiseCam International, Inc., (OTC Pink Sheets: SGCA - News) the market leader in Mobile Integrated Video Recording Technology and a leading developer of vehicle video integrated technology for the law enforcement industry, announces their InCar (TM) Camera Mount and Video Technology was a huge success for both drivers and fans at the recent Mid Ohio Race.
Scott Watkins, President and CEO of CruiseCam International said, "I never imagined our InCar camera mount would have such a positive impact with race fans this early in the development process. We just announced our technical partnership with Specter Werkes/Sports Team Highlander on Thursday, the same day our engineers arrived at Mid Ohio to install the camera and mount.

"Before I left the track on Thursday, I grabbed the video from the early morning practice just to see how it turned out. The video was so captivating; we had our promotions department put together a video display looping race video footage from Thursday's test, to a monitor. We knew we had a winner when we saw the fans' reaction coupled with Team Highlander drivers Jeff Nowicki and Tom Bombard standing in front of the monitor analyzing the video.

"We came to Mid Ohio to accomplish several goals. First, we wanted to test our consumer's InCar Camera mount under the most grueling conditions. Second, we used the event to showcase our product line including our InCar Video Law Enforcement technology. Finally, our promotions team met with potential distributors and retail accounts circulating 50 InCar product demo pieces while achieving positive assessments," concluded Watkins.

"In our business, seeing is believing," commented Motor Sports Director Mike Feeney. "We have video from virtually every session the car ran in. Our low cost, consumer ready, InCar Camera mount produced video footage that is dynamic, exciting and from a very unique perspective. We've clearly set new standards for InCar video footage that requires little effort from consumers and it is affordably priced at approximately $39.95. We will be editing the video and presenting it for viewing in the near future. Until then, please visit www.cruisecam.com to view video from the Mid Ohio Race," added Feeney.

Media representatives can request a copy of the Mid Ohio Race for viewing and publication by contacting Mike Feeney, Director of Motor Sports. CruiseCam International, Inc., 412-596-3280 or feeney@cruisecam.com .

About CruiseCam International:

CruiseCam International, Inc., a leading developer of vehicle video integrated technology for the law enforcement industry, combines its patent portfolio with tested technology and produces optimized, safe, and highly productive solutions for the police, safety and consumer vehicle marketplace. The CruiseCam products are widely accepted within the law enforcement market. CruiseCam designs and manufactures a wide array of InCar video systems and mounting products. CruiseCam feels these products are superior to any other like-products on the market today.

Specter Werkes information can be found at www.spectergtr.com .

For more information, please visit the Company web site: http://www.cruisecam.com .

Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates as to projections are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company does not undertake to update, revise or correct any forward-looking statements.

For More Information, Contact:
Mike Feeney
Director of Motor Sports
CruiseCam International, Inc.
412-596-3280
feeney@cruisecam.com

Jim Drewitz, Investor & Public Relations
Creative Options Communications
972-355-6070
jdrewitz@comcast.net




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