Genius Products Inc. (GNPR)

[fredman]

Good marketing lessons for Scratch The Ultimate DJ, IMO.

"One, it has little or no marketing. And two, the content is not for everyone."

Hopefully Scratch will accomplish both! ;oD

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Turnout meager for Grand Rapids screening of 'Chaos Experiment'

To put it bluntly, "The Chaos Experiment" has limited appeal.

The thriller/horror film, starring Val Kilmer and shot in Grand Rapids last fall, debuted on two local screens Friday. Celebration North, which shows the movie three times a day, sold 150 tickets over the weekend, and Celebration Rivertown, showing it five times a day, sold 75 tickets.

"There are two issues with the movie," said Ron Van Timmeren, vice president of programming for Loeks Theatres, which owns the Celebration chain. "One, it has little or no marketing. And two, the content of the movie is not for everyone."

The R-rated "Chaos," in which Kilmer plays a mentally disturbed professor who locks six people in a steam room, features scenes of nudity and bloody violence -- enough that horror-movie magazine Fangoria recently published a feature on the film.

"The big draw is seeing Grand Rapids on the big screen and local people being involved in the production, but it doesn't appeal to general audiences," Van Timmeren said.

"Chaos" will be shown at the two theaters through Thursday and will run for a week at Celebration Cinema Lansing starting Friday. It is tentatively slated for a June release on DVD by Genius Products.

Source: http://www.mlive.com/entertainment/grand-rapids/index.ssf/2009/05/turnout_meager_for_grand_rapid.html