Pacifichealth Laboratories Inc. (PHLI)

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FORZE GPS Named "Official Bar" of the Rock 'n' Roll Marathon Series
Two-Year Agreement Initiates Program to Sample One Million Active Consumers
May 11, 2009 9:00:00 AM
Copyright Business Wire 2009


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View Additional ProfilesMATAWAN, N.J. & SAN DIEGO--(BUSINESS WIRE)-- Competitor Group (CGI), the leader in endurance sports media and event entertainment, and PacificHealth Laboratories, Inc. (OTCBB:PHLI), a leading sports nutrition company, today announced that PHLI's FORZE GPS(TM) line of nutrition bars has been named the "Official Bar" of the 2009 and 2010 Rock 'n' Roll Marathon Series.

The exclusive two-year sponsorship agreement will provide extensive sampling and selling exposure for FORZE GPS, the first appetite management tool created specifically for athletes. FORZE GPS will be given to all participants in the Rock 'n' Roll series, sampled at the pre-race health and fitness expos, appear in all Rock 'n' Roll Marathon advertising and promotional materials, and will be on signage at over 19 Rock 'n' Roll events over the next two years.

Host to some of the largest marathon and half marathon combination events in the world, the Rock 'n' Roll Marathon Series consists of events that draw hundreds of thousands of participants annually in key markets such as Phoenix, Chicago, Nashville and San Antonio. The first event FORZE GPS will be featured in is the Rock 'n' Roll San Diego Marathon which takes place on May 31, 2009.

"Even in the few short weeks since we launched FORZE GPS we have seen an incredible level of passion for the brand. Most notably, the feedback has focused on the remarkable combination of both taste and performance," said Jason Ash, CEO of PacificHealth Laboratories, Inc. "Getting the product into people's hands is the key to that passion and we are today announcing our ambitious sampling program to reach more than one million active consumers with the product. Our partnership with the Competitor Group to be the 'official bar' of the Rock 'n' Roll Marathon Series, the biggest aggregate number of marathon and half marathon runners in the world, is a key component to reaching that goal."

"The Competitor Group takes pride in identifying and partnering with innovative companies across both our event and media platforms," said Scott Dickey, COO of the Competitor Group. "The Rock 'n' Roll Marathon Series is known for bringing active lifestyle enthusiasts and products together at our world-class health and fitness expos. It is only natural for the premier series of national running events to associate with brands and products that deliver value to our participants, and we're excited to partner with FORZE GPS to reach their goal of sampling one million active consumers."

Athletes know that the leaner a body becomes, the greater its potential for speed and performance. FORZE GPS is the first scientifically proven appetite management tool created specifically for athletes. FORZE GPS nutrition bars utilize a multi-patented blend of healthy fats, protein and calcium that is clinically proven to activate the body's natural appetite control signal (cholecystokinin or CCK) with as few as 45 calories per serving.

FORZE GPS all natural bars are offered in great-tasting chocolate peanut butter and cranberry nut flavors at a suggested retail price of $1.99 per bar. FORZE GPS is available in sports specialty retail stores and online at www.forzegps.com.

About The Competitor Group

Competitor Group, Inc., headquartered in San Diego, CA, is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. CGI is a portfolio company of Falconhead Capital and comprised of the following brands: Competitor Magazine, Triathlete Magazine, Inside Triathlon, VeloNews, the Rock 'n' Roll Marathon Series, Muddy Buddy and VeloPress. CGI owns and operates 26 national events delivering more than 250,000 professional and amateur participants in 2009. CGI publishes four magazine titles with a combined monthly circulation of approximately 1 million and plans to launch an endurance community web presence under competitor.com in Q2 2009. Further information about Competitor and its media properties can be found at www.competitor.com.

About PacificHealth Laboratories, Inc.

PacificHealth Laboratories, Inc. (OTCBB:PHLI) is an innovative and leading sports nutrition company that focuses on marketing, developing, and selling premium nutrition products to active consumers seeking to improve their health and performance. Our brands and nutrition tools are segmented into three discreet platforms: rehydration/energy, recovery, and optimal racing weight and include FORZE GPSM, the first scientifically proven appetite management tool created specifically for athletes. To learn more, visit www.pacifichealthlabs.com.

Notice: This news release and oral statements made from time to time by Company representatives concerning the same subject matter may contain so-called "forward-looking statements". These statements can be identified by introductory words such as "expects", "plans", "will", "estimates", "forecasts", "projects" or words of similar meaning and by the fact they do not relate strictly to historical or current facts. Forward-looking statements frequently are used in discussing new products and their potential. Many factors may cause actual results to differ from forward-looking statements, including inaccurate assumptions and a broad variety of risks and uncertainties, some of which are known, such general economic conditions, consumer product acceptance and competitive products, and others of which are not. No forward-looking statements are a guarantee of future results or events, and one should avoid placing undue reliance on such statements.

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Source: PacificHealth Laboratories, Inc.


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PacificHealth Laboratories
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Competitor Group
Dan Cruz
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