Paid stock promoters and/or finaceers are trying to get their money back. If they get shares at a 30% or higher discount, they have a limited time until investors find out that hundreds of millions of shares have just been issued. If this is found out by longs, then the race is on to sell and the stock price tanks, leaving the finaceers with a loss and meaning additional financing will take a mauch larger number of shares at lower PPS to get the same dollar of financing.
This is why finacing for these stinky pinkies often is called toxic death spiral financing. The lower the PPS, the more shares it takes (at a steep discount as well) to get the company the same dollar.
That may be why Pagnano is paying stock promoters and issuing tons of fluff PR's. He is trying to slow down the stock price decline with his fluff. He didn't count on people doing DD and providing disclosure he should be doing, through calls to the transfer agent asking about the outstanding share count.
Pinksheets warns already about HRNF's disclosure practices. Many gullible investors are too greedy to check Mike Pagnano's past projections and neglect to understand that Pagnano has a reason to avoid giving timely information to shareholders.