NeoMedia Technologies, Inc (NEOM)

[codeman77]

Microsoft Tag and HARDEE’S

So what gives? Walmart, General Mills, Best Buy and now Hardee's - why hasn't NEOM gotten these deals? These are much more significant than one range of Nokia ads in Europe, all of these are huge companies in the US, and NEOM wasn't behind one of them... What is our management & sales force doing letting a 4 month newbie eat our lunch, that we've spent a decade trying to build?


http://www.pitchengine.com/hardees/hardees-now-offering-hungry-fans-new-ways-to-enjoy-thickburgers--on-their-phones/10474/

For those who are a little more interested in real burgers than virtual ones, Hardee’s is now offering special coupons via Tag It!, a new couponing application developed by Microsoft. After downloading the free Tag It! application, users can snap a picture of the special Tag It! symbol stickered on Thickburger boxes to receive a coupon on their phones. The coupon offers burger lovers a free small order of Natural Cut Fries and a free Coke with the purchase of a 1/3lb Western Bacon Thickburger. All the hungry customer needs to do is show the coupon on the phone to a cashier.

“We are always looking for new and innovative ideas, both with our advertising and in the ever-emerging digital realm,” said Steve Lemley, Hardee’s vice president of field marketing. “These phone applications offer an additional way for us to interact with our customers, save them some money, and provide a bit of just-for-fun entertainment.”