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Tuesday, 01/16/2001 8:37:14 PM

Tuesday, January 16, 2001 8:37:14 PM

Post# of 99
Finally, some news....

Good PR today and price jump. Let's hope they can keep it up. -Hallsboy


NetCurrents Expands Technology and Product Development Departments in Anticipation of Launch of New Products


BURLINGAME, Calif.--(BUSINESS WIRE)--Jan. 16, 2001--

Major Focus On Launch Of New Channel Sales Product: PR Manager

NetCurrents, Inc. (Nasdaq: NTCS) announced today the completion of an expansion and restructuring of its Technology and Product Development Departments under the direction of Michael J. O'Hara, Vice President Product Strategy.

Under the new plan, Carlos Gonzalez, CTO and Andrew Maguire, Director of Product Development, will report directly to O'Hara who will act in tandem with Rebecca Callahan, Vice President Sales, in the future development of new products and services that will build on the Company's core technology.

"Since joining NetCurrents in late October, I have been working with the entire product organization to implement many of the product development processes that have been proven successful for over 15 years at major corporations such as Hughes where I previously worked," said O'Hara. "As we approach the release of our major new channel product, PR Manager, and as channel sales of AgencyFacts begin this month, I wanted to give our channel partners and direct customers the confidence that NetCurrents has the infrastructure in place to develop, test, deliver and maintain quality products that operate on a 24x7 basis. Developing new products and delivering them on time is critical to the success of our business plan."

Rebecca Callahan, Vice President Sales added, "We have put a great deal of time, money and emphasis into our new channel sales product line and we believe we are now at the threshold of a major product launch. We have entered into agreements with numerous top-tier public relations agencies who are our channel sales partners and who have expressed significant interest over the impending release of PR Manager. Our field marketing intelligence, combined with feedback from our channel sales partners, continues to assist us in the creation of a critically needed, totally unique product for the cost-effective management of multiple public relations' accounts. We believe that this product will maintain NetCurrents as a leader in providing real-time analysis and intelligence gathered from the Internet."

In order to support the new products program, the size of the product organization has grown from 10 to 17 since late October. "This increase," says O'Hara, "not only well positions us to maintain and enhance our CyberPerceptions, AgencyFacts and PR Manager products, but it also supports our initiatives this quarter, with additional partners not yet announced, to enter into two new major product areas."

"Our increased product development capability has already helped us with the release last quarter of a new CyberPerceptions module," says Callahan. "The Message Query Module enables all of our direct customers to search historically through our large database of over 2 million captured messages for those that are specifically relevant to them."

This capability will also bear on future upgrades intended to expand the Company's previously announced CyberProfile service, which today is only used with selected direct customers.

About NetCurrents, Inc.

NetCurrents, The Premier Internet Intelligence Agency, analyzes communications from more than 65,000 targeted locations in real-time. The Company provides clients with critical information and counsel protection of their corporate image, measure consumers' perceptions and counter misinformation on the Internet. Due to the sensitivity of businesses that require this type of technology and analysis, confidentiality of NetCurrents clients is assured.

This news release contains forward-looking statements within the meaning of Section 37A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the Company's ability to continue to successfully market and provide PR Manager and AgencyFacts and maintain their effectiveness, the continuation of the arrangements with the Company's channel partners and general economic conditions. The Company undertakes no obligation to publicly update or revise forward-looking statements whether as a result of new information or otherwise.

CONTACT:

NetCurrents, Inc., Burlingame

Irwin Meyer, 310/860-0200

KEYWORD: CALIFORNIA




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