Your concern is that this company is totally in debt acruing interest like crazy. What other companies or perhaps organizations are in the same boat? How about AMERICA? Is America a failing country?
Take myself for example. I want to start a lemonade stand but I need capital. I take a loan from a relative acruing 20% interest anually. Don't you see? that's how it works. Everyone in the business world is in the business world to make money. "Takes money to make money".
Now to a consumer, the amount of debt Vital is in may seem a lot to a consumer however in the business world it's a necessary procedure. Research on business modeling and planning. When you take on the amount of money they are needing you plan ahead and make sure you know what's going to happen next.
Possibly the real issue here is you don't know how early in the development stage this company is. This will take some time and for now, my money is safe.
As for the dilution... That;s what happens when you sell shares. Why would they sell shares? They need money. Why do they need money? To support their business.
It's a simple cycle. This is how start out businesses work. I've been doing this for some time.
Now if this company was producing some crack headed idea of a product and taking on this much debt for it then yea I would agree with you. But this comany is producing a product needed by other business. This is a symbiotic company. There money is coming in from the distribution of other companies' products. To ship plates, I need packaging. To ship condiments to restaurant they need packaging. This company isn't really bringing in any break through idea of distribution they are doing what has been done for years only better and that my friend is the essence of competition.
The market share has alread been created and they are going to take it. They create the same products other companies do but it's eco friendly and has competitive pricing. Did I also mention there is no cost for companies to switch to this product?
So vital pitches their product to other companies and what reason would they have to say no? This product = Good PR + Lower Production cost. I wasn't ever the best at algebra but I can see that whatever that amounts to be, it's positive.
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