It's two different business senses. They are showing aggressive process for a company that isn't doing so well.
Why would the company continually put money into this "obvious moneyhole". They are putting way too much effort into selling their product for your "cash register" theory.
They answered the phone when I called. Trying calling them they are taking calls.
I forget which product but ont the T.V. some company was advertising the fact they use a bottle or something like that with %25 less plastic in it making it more eco friendly. Being eco friendly is good PR. Zephyrhills now sponsors "eco zones". Billions of dollars are going to be spent on greener products. It's almost hard to find a company that has not provide some kind of eco friendly alternative product.
Cash flow might become an isssue hence the 8-k. Revenues don't just mean cash brought in as profit. How it works is you get into debt by spending borrowed money (from share selling) to support a new living business that produces cash. Given, how early this company is in it's busines model, to be bringing in extra cash to pay off debt is a good step and expected procedure. Rome wasn't built in a day. This company is still developing. I don't suspect the stock to raise much tomorrow either. This is a cycle.
I like the debate too, it's all in fun. I just think your on the wrong side of the debate :). Perhaps next quarters financials
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