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LSI Logic partners with Beijing E-World to develop technologies for new EVD format in China
LSI Logic delivers encoding and decoding technologies based on its DoMiNo architecture
EVD is first optical-based format to support high definition playback for video disc players, home terminals and HDTV devices
First EVD content and EVD optical disc players unveiled by leading Chinese consumer electronics manufacturers at event in Beijing


MILPITAS, Calif. - November 18, 2003 - A leader in innovative digital media processing technologies for the Digital Home, LSI Logic Corporation (NYSE: LSI) today announced that it is providing Beijing E-world Technology, a consortium of consumer electronics manufacturers, with high definition (HD) encoding and decoding technologies (based on the DoMiNoTMarchitecture) for a new digital video format called Enhanced Versatile Disc (EVD). Targeted for use in the Greater China region, the first high-definition EVD content and optical disc players are being unveiled today in Beijing at a special event co-hosted by E-world, the State Intellectual Property Office and Zhongguancun Science Park, and supported by the National Development and Reform Commission (NDRC), the Ministry of Science and Technology, the Ministry of Information Industry, the Ministry of Commerce, the General Administration of Press and Publication, and the Station Administration of Radio, Film and TV (SARFT).

"LSI Logic has driven many key digital video industry firsts such as the first single-chip DVD recorder system processor, the first real-time DV/MPEG transcoder, the first MPEG encoders for standard definition and high definition broadcast, as well as HDTV PCI cards for HD content creation," said Umesh Padval, senior vice president and general manager, LSI Logic's Broadband Entertainment Division. "With our experience in China with the very successful VCD format, it is fitting that we are the first semiconductor supplier to deliver high-definition EVD technologies. It is exciting to be working with E-world Technology as a key partner for the EVD format."

Breaking new ground by enabling the first standard red-laser optical disc products to support true high-definition content, E-world has designed the EVD format to support high-definition TV services and to enable video disc players and home terminal devices. EVD-enabled devices can include optional backward compatibility with DVD, VCD, SVCD and CD, making EVD the most versatile format in the market. Chinese consumers will be able to watch high-definition video content, playback their favorite music files, or display high-resolution JPEG pictures on HD-, LCD-, Rear Projection- and Plasma TVs. EVD players with these features were demonstrated at today's event by nine leading Chinese consumer electronics manufacturers: SVA, Shinco, Xiaxin, Yuxing, Skyworth, Nintaus, Malata, Changhong, BBK.

"The EVD format is very appealing to the Chinese mass market because of its high-definition capabilities and optional backward compatibility, which are the future of consumer electronics," said Mr. Gu Peizhu, chairman of SVA. "The Chinese government is promoting the format as a technology system to apply to home interactive devices, as well as traditional optical devices. Hence, the total market for EVD in China has the potential for tremendous volume."

"HDTV is not only key to the China market, it's a worldwide trend. EVD is well suited to meet this market trend by providing a cost effective solution to deliver HD content to the home," said Mr. Qin Zhi Shang, general manager of Shinco. "With strong support from the content industry we believe that EVD will be a high volume format widely accepted by consumers in China."

EVD is the first format to allow a movie in high-definition to be compressed and stored onto a single side of a standard red-laser optical disc. Major Chinese, Hong Kong, and Hollywood studios are supporting the new technology, with initial plans to release more than 50 movies in high-definition EVD format, soon to be followed by the addition of hundreds of titles. Content will be protected by the EVD Copy Protection Scheme and Copy Controltechnology developed by E-world to prevent illegal copy and distribution of video and audio files.

"The EVD format represents an exciting breakthrough in digital entertainment," said Dr. Hao Jie, president of E-world Technologies. "Partners like LSI Logic are enabling E-world to successfully bring EVD into the Chinese market that offers both versatility and advanced features. For example, LSI Logic was instrumental in overcoming the challenges of compressing high-definition content onto a single optical disc. E-world Technology values its relationship with LSI Logic and its ability to deliver the industry's highest-quality video for consumer electronic applications."

LSI Logic's Broadband Entertainment Division provides innovative digital media processing and silicon solutions to industry-leading, worldwide consumer electronics manufacturers. With a complete line of cutting-edge products for EVD, DVD, DVR, video peripheral, digital and HDTV, set-top box, and professional video production/broad-casting devices, LSI Logic delivers entertainment into and throughout the Digital Home.

About LSI Logic Corporation

LSI Logic Corporation (NYSE: LSI) is a leading designer and manufacturer of communications, consumer and storage semiconductors for applications that access, interconnect and store data, voice and video. In addition, the company supplies storage network solutions for the enterprise. LSI Logic is headquartered at 1621 Barber Lane, Milpitas, CA 95035, http://www.lsilogic.com.