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Tuesday, April 28, 2009 12:41:15 PM
Tuesday , April 28, 2009 12:07ET
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MOORESVILLE, NC -- (Marketwire) -- 04/28/09 -- Potencia USA LLC's Potencia Energy Drink, in association with Bebida Beverages Company (PINKSHEETS: BBDA), announces a rollout distribution deal with The Oak Beverage company, known widely for its 100+ years of beverage distribution including beer and fruit flavored drinks.
President and Vice President Brian Weber and Daisy Ramirez took to the streets last week to secure Bebida/Potencia distribution the old fashioned way. The Executive pair, joined by their Potencia branding ambassadors and a Brooklyn sales team, spent 5 days introducing the tamarind-based Potencia Energy Drink as well as Bebida's Koma Unwind concept and its Piranha and Guppy Spring Water lines to over 1,500 retail locations. The team secured an impressive 90% placement throughout.
Bebida President and Potencia CEO, Brian Weber, comments: "It was an overwhelming success. We knocked on doors and got results; while hitting retail locations, Daisy and I also met with regional and national chain store management securing product placement in 7-11 stores, Compare foods and Associated Grocery Pioneers to name a few."
"Our Brooklyn Sales team came back with further success stating their need for access to Piranha water for close to 3,000 stores in the area," states Daisy Ramirez who further notes that she will "be working out the logistics to fulfill this need in the coming days." The big coup for Bebida was the work with Oak Beverage's General Manager, Jerry Scaparotti. According to Daisy, "Their company currently has 96 outside sales people and over 100 trucks. We are assured that Potencia Energy drink will have no in-house competition as it is an exclusive energy drink feature in Oak's beverage portfolio. Oak has over 14,000 stores in its delivery system and feels that Potencia will do very well due to the large Hispanic population in its route and the fact that Koma Unwind is a revolutionary relaxation beverage that is unique to their market."
CEO Weber will be interviewed this Thursday, April 30th from 6-7pm Eastern on www.investmentnation.com by its Owner, Jeff Montagne. Shareholders are encouraged to attend.
Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
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Source: Bebida Beverage Company
Public Companies Associated with this story:
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