All it is going to take is a press release and some buying at the ask and this will have its run. From what I gather, it appears all current efforts are being thrown at closing the deal rather than promoting it. I would think all that will change once they are ready to start moving the price up, especially heading into the split. Obviously the higher the price is then, the more benefit that is realized from the split. One thing I was able to confirm is that our ownership of the float will essentially remain the same considering all shares issued from here on our will be restricted for at least 1 year.
My post is only my opinion, I recommend you always do your own DD! I am not a licensed broker or a professional by any means, so take what I say as entertainment value at best.