Signature Devices Inc. (SDVI)

[easton]

From the March 19th PR about initial orders for the 3 games

"The games sell for $29.99 retail and the company sells them for $23.50 wholesale. Cost of Goods and other associated costs are approximately $9.50 per unit. "

That means they make $14 a game. They sell them to retailers for $23.50, so if that particular retailer is selling it for $.50 below cost is probably an attempt to get some sort of package sale where the consumer buys another game too.