NEWS! NeoMedia Announces Licensing Program
Apr. 22, 2009
Business Editors/Technology Writers
ATLANTA--(BUSINESS WIRE)--Apr. 22, 2009--NeoMedia Technologies, Inc. (OTCBB:
NEOM), the global leader in mobile barcode scanning solutions, has finalized
its patent licensing program and begun negotiations with interested vendors.
In response to the successful reexamination by the USPTO of NeoMedia's
"Barcode Lookup Patent", NeoMedia has moved assertively to re-energize the U.S.
mobile barcode marketplace by helping lead a pivotal interoperability pilot and
initiating a licensing program both designed to unify the marketplace.
"Now that the patent situation has been clarified, we are looking forward to
quickly establishing a viable system that provides the critical elements needed
to attract advertisers: reliability and scale. Our recent partnership with
NeuStar demonstrates that an interoperable infrastructure is deployable now and
provides advertisers with a trusted solution that delivers the largest audience
in the U.S. mobile barcode marketplace. It was a great success and a real
rallying point for the industry," stated Iain McCready, CEO of NeoMedia.
In keeping with its vision and commitment to developing an interoperable
global ecosystem, NeoMedia is licensing its technology to foster innovation and
competition in the creation of exciting new mobile barcode applications and
services for the advertising industry. NeoMedia's licensing program is
available to all participants who are interested in becoming part of a
collaborative ecosystem aligned and committed to growing the mobile barcode
marketplace.
"Between the PTO ruling and the NeuStar pilot, the interest in our
technology and services is spiking on both the vendor and advertiser fronts.
We've had some key brand deployments in Europe leveraging NeoSphere, our new
code management platform (www.neom.com/press-042009.php); and we've had strong
initial interest in our licensing program as well," said Dean Wood, VP of
Business Development for NeoMedia.
NeoMedia has recently requested the stay be lifted in their pending
infringement case against Scanbuy. At a pre-trial hearing on April 17th,
NeoMedia pushed for the case to move forward on an expedited basis.
About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile
barcode scanning solutions. Our technology allows mobile devices with cameras
to read 1D and 2D barcodes and provide "one click" access to mobile content.
Combining this technology with advanced analytics and reporting capabilities
revolutionizes the way advertisers market to mobile consumers. NeoMedia
provides the infrastructure to make 2D camera barcode scanning and its
associated commerce easy, universal, and reliable - worldwide.
The company's mobile phone technology, NeoReader, reads and transmits data
from 1D and 2D barcodes to its intended destination. Our Code Management and
Code Clearinghouse platforms create, connect, record, and transmit the
transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages
(SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the
industrial and carrier-grade infrastructure to enable reliable, scalable, and
billable commerce. NeoMedia was founded in 1989, and is based in Atlanta,
Georgia. It currently has 30 active patents spanning 13 countries, with 29
additional patents pending.
This press release contains forward-looking statements within the meaning of
section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. With the exception of historical information contained
herein, the matters discussed in this press release involve risk and
uncertainties. Actual results could differ materially from those expressed in
any forward-looking statement.
CONTACT: NeoMedia Technologies
Terry Griffin, +1 678-638-0460 x111
tgriffin@neom.com
(TS:NEOM;)
