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ATA Airlines Business Class - a Total Commitment to the Business Traveler
Tuesday August 3, 1:14 pm ET


ATA, a Leading Low-Cost Carrier, Brings Business Class Service to Cost-Conscious Travelers Nationwide

INDIANAPOLIS, Aug. 3 /PRNewswire-FirstCall/ -- ATA Airlines, Inc., (Nasdaq: ATAH - News), the nation's 10th largest passenger carrier, today announced that its system-wide Business Class service, beginning late November, will be available for sale as early as late August. With this move, ATA, a leading low-cost carrier, will bring Business Class service to cost-conscious business travelers.
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"Our strategic Business Class initiative is an important step in the natural evolution of our company, and we are very excited about bringing this service to our customers," said George Mikelsons, ATA Chief Executive Officer. "By providing the Business Class option, while continuing to expand our coast- to-coast network, we have created a company that is well positioned for growth in this competitive market environment."

ATA will continue its heritage of providing value-based everyday, low fares for both our business and leisure travelers.

"The introduction of Business Class service is further evidence of our commitment and transformation into an airline that is positioned to meet the needs of our customers today and for the future," said John Happ, ATA's Senior Vice President of Marketing and Sales. "ATA, in partnership with ATA Connection, is very proud as the largest passenger carrier from Chicago-Midway to not only bring this new level of value and service to Chicago but to our customers throughout our entire jet system. ATA is very focused on making the travel experience easier and more affordable for all of our customers."

ATA's Business Class will include travel elements that are valued most by frequent travelers. Each row of Business Class will feature spacious two- across, luxurious leather seating, more comfort and legroom with 38-40 inches of seat pitch. The leather seats are 21 inches wide -- more than four inches wider than typical coach seats. ATA Business Class seats feature footrests and six-way adjustable headrests for the highest level of comfort. Additionally, each seat will include an in-arm food tray, swing-out cocktail tray, shared center console and seat back that reclines further than a typical coach seat. Passengers in Business Class will also enjoy priority check-in and boarding, complimentary beverage service and digital in-flight entertainment.

ATA's fleet of Boeing 737-800, 757-300 and 757-200 aircraft will be configured with 12 Business Class seats. The entire reconfiguration will be completed by late-November 2004. ATA flies one of the youngest, most fuel- efficient fleets among the major carriers.

ATA recently announced an expanded route structure, including new nonstop service between Dallas/Ft. Worth and Indianapolis, and convenient schedules to more than 40 cities throughout the U.S., Mexico and the Caribbean. ATA provides service to key business destinations, including the New York area, Chicago, Boston, Los Angeles, Philadelphia and San Francisco and flies to primary airports such as New York LaGuardia, Boston Logan, San Francisco International and Washington Reagan National Airport.

Now in its 31st year of operation, ATA (Nasdaq: ATAH - News) is the nation's 10th largest passenger carrier (based on revenue passenger miles) and one of the nation's largest low-fare carriers. ATA has one of the youngest, most fuel- efficient fleets among the major carriers, featuring the new Boeing 737-800 and 757-300 aircraft. The airline operates significant scheduled service from Chicago-Midway, Hawaii, Indianapolis, New York and San Francisco to over 40 business and vacation destinations. Stock of parent company, ATA Holdings Corp., is traded on the Nasdaq Stock Exchange. For more information, visit the web site http://www.ata.com .



Enhanced In-flight Entertainment
ATA now offers in-flight entertainment on most flights. A combination of short-subject videos, recently released feature films and a wide variety of music makes travel on ATA fly by! Headsets are available for $2 on board. Once you've purchased a headset, just bring it back on your next flight and enjoy the complimentary service