e.Digital Corporation (fka EDIG)

[JimC1997]

Mass merchandisers and brand equity

These products are scheduled to begin shipping July 1, and will be available through consumer electronics retailers, online merchants, and traditional mass merchants throughout the United States and Canada.

Any guess on the reaction if EDIG announces in July that a major mass retailer like Target or Wal-Mart is now carrying its branded products?

Consider the effect from the exposure of the e.Digital brand name to millions of daily shoppers in stores of that type.

What is that worth in terms of building brand equity for future product launches?

We are clearly on the verge of a massive build-up in revenues as we approach the holiday shopping season with more than a dozen e.Digital branded or designed products in the marketplace:

MXP-100
MXP-100 Sport
MP2000
Treo15
Treo20
Renegade
Musical Classic XP3
Bang&Olufsen
Fujitsu Ten
Evolution/MTV DataPlay
Odyssey 100
Odyssey 200
Odyssey 300
DivX video players

And who knows how many more?

JimC