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Alias Born 07/13/2004

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Monday, 08/02/2004 10:09:20 PM

Monday, August 02, 2004 10:09:20 PM

Post# of 279080
PICKED THIS FROM RB READ



The Q Television Network Business Model

Replicate proven models of success with niche audience

Advertising Revenue

- Advertising model similar to PBS, with short-spot channel sponsorship ads and show-specific sponsorships

- Founding Sponsors - 50 Q Television Network Sponsorships currently at $200-$500K per year.

- Sponsors targeted through analysis of advertising and charitable spending in gay and lesbian market/causes

- Positioned and purchased as image advertising and channel community sponsorship

- We can increase advertising revenue through rate increase as our audience grows.

- Showcase Sponsors - supply exceeds 700 at $2,167 per spot

- Allows advertisers opportunity to promote a specific show with affinity relationship with their product.


In addition to traditional advertising, companies can also pay for the development of affinity programming. This serves as an offset to production/program acquisition costs as opposed to revenue. Reebok may be interested in funding a fitness show or Mitchell Gold presents a home decorating show. Show-sponsorship offers advertisers the opportunity to promote a specific show that has an affinity relationship with their products. We will focus part of the ad sales team on such initiatives together with the business development responsibilities of senior management.

- We can increase both number of spots and rates based on experience and research.

- Substantial advertising revenue has been pre-committed.

Other Revenue Streams


- Although not initial focus of our plan, ancillary stream may include advertising revenues from the Q Television Networks website.

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