Circa Pict. & Prod. Co. Intnl Inc. (fka CPPD)

[skunksyard]

Gay customers. Best customers.$485 Billion.

http://www.planetoutinc.com/sales/market.html

Network PropertiesGay.comPlanetOut.comKleptomaniac.comOut & About TravelGay.com ArgentinaGay.com BrasilGay.com FranceGay.com LatinoGay.com MexicoGay.com SpainGay.com UKGay.it (Italy)


Meet Your Best Customer

What you need to know
How to reach the gay market
Industry specific fast facts
Download .pdf media kit

Network Properties

Online Media

Offline Media

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Contact Sales Department

Download Sales Kit


What you need to know

Gay customers. Best customers.$485 Billion.
We believe no other form of gay media offers the same combination of massive reach and measurable results.

Gay People have money to spend
Influencial at Work - twice as likely to be in management positions. (@Plan)
79% are willing to pay a premium of quality products and services. (Simmons)
Ad Aware - 94% of gays and lesbians go out of their way to purchase products and services marketed directly to them in gay media. (Greenfield)

Educated and affluent
Twice as likely to have household income over $250K (@Plan)
Over 60% of Gay Americans are College Graduates. (@Plan)
Gay adults are less likely to be parents. Therefore, they have more discretionary income and more time for leisure activities.
"Gay people's spending habits make them prized customers." -- New York Times E-Commerce Report, August 26, 2002

Extremely brand aware
Brand aware - 87% of gays and lesbians are highly likely to actively seek out brands that advertise uniquely to them. (Simmons)
Ad aware -94% of gays and lesbians go out of their way to purchase products and services marketed directly to them in gay media. (Greenfield)

Reach broadly
The most successful gay and lesbian national magazine peaked last decade with a circulation of about 125,000. It has remained stagnant ever since.

At the time of the circulation peak, Gay.com and PlanetOut.com were launched. Today these Web sites are growing at a rate of over 200,000 new members a month. With over 3,300,000 active registered members, PlanetOut is a leader in gay media.

Reach in good company
With companies like American Airlines, Viacom, Procter & Gamble, BMG Entertainment, GM Merck, US Airways, Chase and IBM, PlanetOut Inc. has a growing Fortune 500 customer base in all major advertising categories.