GetRichOrDieTrying, this is a smart and valid notice. My opinion is that looking at the situation form the buyer's end shows the following:
- The time now is very sensitive for Potencia and they do not have the luxury to venture in buying another business unless there's a real benefit from it and addition to their current business.
- The reason Potencia bought BBDA could be closing BBDA and getting it out of the energy drinks market but in fact the benefit from this would be minimal considering that BBDA's Koma is not yet out and there are already many established brands out there. It's more rational IMO to believe that there's an added benefit for Potencia, for example directing BBDA to target another niche market besides the current Potencia Latino market. A strategy that might work.
- Potencia has already been there done that and this means that they could evaluate BBDA before buying it based on experience. They do not seem to me like naive investors fooled to buy an nonfunctional company. It seems to me that they saw something valid and beneficial to them and decided to get it.
- The date of buying marks a transformation for BBDA. I see it actually as a new company as now BBDA works as a part of a bigger mechanism instead of an independent wannabe company. This system can push BBDA forward due to many factors. BBDA could be now going in a different and better direction. Now it's being supported by another company that has already launched a similar product and can give good guidance and avoid try and fail actions.
All this needs to stand the test of time but I see good potential.
Good luck to all.
Your money, your decisions.
