Bebida Beverage Company (BBDA)

[Carter]

Potential exposure to ARCA racing, too!
http://www.theautochannel.com/news/2007/02/05/036057.html

that's big-time marketing Orca!. Difficult to overstate the impact of branding a product such as Potencia (or KOMA or Piranah water) via NASCAR & Daytona!:

"With its roots as regional entertainment in the Southeastern U.S., NASCAR has now grown to become the second-most viewed professional sport in terms of television ratings inside the U.S., ranking behind only the National Football League.[1] Internationally, NASCAR races are broadcast in over 150 countries. NASCAR claims to hold 17 of the top 20 attended sporting events in the U.S., and claims 75 million fans who purchase over $3 billion in annual licensed product sales. Many marketers consider NASCAR fans the most brand-loyal in all of sports and as a result, Fortune 500 companies sponsor NASCAR more than any other Motor Sport. [2] In 2007 NASCAR was the second richest motorsport in the world, behind only Formula One."
http://en.wikipedia.org/wiki/NASCAR