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Bravo! Foods to Conduct Conference Call to Discuss Second Quarter Financial Results
Company Projects Second Quarter Revenues of Approximately $1.4 Million - Gross Margin Estimated at $485,000
NORTH PALM BEACH, Fla., Jul 29, 2004 /PRNewswire-FirstCall via COMTEX/ --
Bravo! Foods International Corp. (OTC Bulletin Board: BRVO) ("Bravo"), a brand development and marketing company that develops, promotes and distributes vitamin- fortified, flavored milks, today reported that it anticipates its revenues for the second quarter, ended June 30, 2004, to exceed $1.4 million with gross margins of $485,000. The projected second quarter revenue represents an increase in excess of 300 percent over the previous quarter level and nearly twice the revenue of any quarter in the Company's history.

Bravo also announced that it will conduct a conference call on Tuesday, August 10, 2004 at 1:00 p.m. (EDT) to discuss the second quarter financial results. During the conference call, Company management also intends to provide an update on its new product line launch. The Company intends to file its SEC Form 10-Q for the three months ended June 30, 2004 on the day before the conference call, which will also be available on Bravo's website at http://www.bravobrands.com .


Conference Call Details:

Date/Time: August 10, 2004 at 1:00 p.m. (EDT)

Telephone Number: Domestic: 1-800-399-7505
International Calls: 1-706-679-7701

Reservation Number: 9128091
It is recommended that participants call at least 10 minutes before the call is scheduled to begin. The conference call can also be accessed on the Internet through Bravo! Foods International Corp.'s home page at http://www.bravobrands.com . A replay of the conference call in its entirety will be available approximately two hours after its completion for 48 hours by calling:


Domestic: 1-800-642-1687
International: 1-706-645-9291
Access Code: 9128091
About Bravo! Foods

Bravo! Foods International Corp. develops, markets, distributes and sells branded flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Canada, Mexico and throughout the Middle East through production agreements with milk processors. The Company's flavored milk is currently available in five flavors under the Slammers(R) brand name and can be purchased in retail outlets throughout the country and in some international markets. For additional information, visit http://www.bravobrands.com .

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including, but not limited to, risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

SOURCE Bravo! Foods International Corp.

Roy Warren, CEO, Bravo! Foods International Corp.,
[phone], or
[e-mail]
; or Joe Zappulla, Wall Street
Investor Relations, [phone], or
[e-mail]
, for Bravo!
Foods International Corp.

http://www.bravobrands.com


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