Six Flags Entertainment Corp (SIX)

[mcmorlod3]

News for 'SIX' - (Six Flags Announces the Arrival of 'BIZARRO')


NEW YORK, April 1, 2009 /PRNewswire-FirstCall via COMTEX/ -- Six Flags
announced today that BIZARRO has landed at Six Flags Great Adventure in Jackson,
NJ and Six Flags New England in Agawam, MA. After an intense four month
multimedia, interactive marketing campaign that generated community engagement
across multiple platforms, key thematic elements of the highly-anticipated
Medusa and Superman: Ride of Steel coaster transformations were finally
unveiled.

"This strategy represents the first time theme parks have utilized an
alternative reality game (ARG) to market new attractions," said Angie Vieira
Barocas, Six Flags Senior VP of Marketing and Entertainment. "The approach
allows our guests to be immersed in the new attraction experience on a more
personal and fundamental level."

Over 500,000 players have participated in the ARG thus far. In November, players
were introduced to a newly-formed relationship between Six Flags and Clawshun
Industries and quickly discovered that Clawshun was actually a subsidiary of
LexCorp. A special edition of the Daily Planet newspaper, inserted into regional
weeklies in New York, Philadelphia, Hartford and Boston, confirmed the
relationship and invited players to participate in an eight-week investigation
by the Planet's enterprising young journalist Jimmy Olsen via
jimmystruth2power.com and Twitter. Speculation ran rampant as players worked
together to discover the names and plans for the coaster transformations,
designed by LexCorp CEO and Mastermind, Lex Luthor.

The DC Comics character, BIZARRO, is best known as a peculiar Superman-like
creature from a parallel Earth known as Htrae where inhabitants believe in
"doing the opposite of all Earthly things." He is also known for his clumsy and
destructive attempts to emulate Superman though his efforts often turn out
twisted and backwards. Because he is the imperfect duplicate of Superman, his
powers and abilities manifest themselves as opposites of Superman's powers
including freeze vision, heat breath, spotlight vision and x-ray hearing.

"What better way to represent such a twisted, exciting character like BIZARRO
than with such a twisting, exciting roller coaster?" said Cheryl Rubin, DC
Comics Senior Vice President - Brand Management, "We're looking forward to
combining our iconic Superman characters with Six Flags' high quality coaster
designs to create a new and thrilling experience for roller coaster and comic
enthusiasts alike."

The BIZARRO experience begins the moment guests enter the ride queue lines
through a custom-created comic designed specifically for these rides by DC
Comics. Guests will quickly uncover the mysterious background of the BIZARRO
character and his destructive takeover of the attraction before stepping onto
the ride.

Unlike traditional coasters, the Great Adventure attraction is floorless, giving
riders the sensation of flying as their feet dangle above the track. The 3-1/2
minute thrill begins with a pulse-quickening 142 foot climb before plummeting 60
miles-per-hour through BIZARRO's freeze vision "cool zone." The rush continues
as riders twist and turn through seven loops - including 114-foot vertical and
96-foot dive loops - blast past bursts of BIZARRO's fire breath, and race by
bizarre scenes and illusions. The mind-boggling 3,985-foot twisting journey of
storytelling and high-tech elements ends by sending riders head first into a
spiked-shaped Auger of Doom, set inside interlocking corkscrews.

Six Flags New England is turning up the heat on the Superman: Ride of Steel
coaster, named the #1 rated steel coaster on the planet according to Amusement
Today. The adventure will begin as guests climb aboard the newly-designed
BIZARRO coaster cars which feature custom built audio in each headrest. After a
menacing climb, riders plunge 221 feet into the first of two fog-filled tunnels
that will launch guests into BIZARRO's mysterious world. Throughout the 3-1/2
minute journey, riders will fly 77 miles-per-hour through high bank twists and
turns while soaring through bizarre building structures and sprinting through
open-aired "S" shields. The thrills will continue as the train enters a
spaghetti bowl of twists and turns that trigger fiery flame effects timed
perfectly with the heart-pumping audio. The journey will cap off with a second
plunge into a fog-filled tunnel before returning to the station house and back
to Earth.

"This is not an April Fool's joke. Both of these coasters have a tremendous
following and we wanted to enhance the ride experience and elevate it to another
dimension," said John Odum, Six Flags Senior VP of Planning & Development. "Our
company will continue to push the envelope, inventing and reinventing ways to
engage, inspire and entertain our guests in the Six Flags experience."

Said Stephen Keaney, Six Flags VP Development: "Coaster fans nationwide will
think that changing the Superman: Ride of Steel in any way is totally BIZARRO,
but wait until they ride it."

Now that BIZARRO has been officially revealed, the next stage will extend into
an even broader audience with live park events and user generated content.
Through BizarroIsHere.com, Six Flags will reward participants with exclusive
access to the grand openings of the rides, giving them the opportunity to be the
first riders on these one-of-a-kind steel coaster experiences. For more details
on BIZARRO sightings, players can contact Lois Lane at her blog,
LoisLaneReports.com.

Both rides will debut in late May. Guests can experience BIZARRO at Six Flags
Great Adventure and Six Flags New England with a 2009 Season Pass. For more
information on all attractions, shows and to purchase tickets, visit
http://www.sixflags.com

Six Flags, Inc. is the world's largest regional theme park company with 20 parks
across the United States, Mexico and Canada, and soon will be expanding beyond
North America with destinations in Dubai and Qatar. Since 1961, hundreds of
millions of families have trusted Six Flags to combine friendly-clean-fast-safe
service with affordable, value-packed thrills, record-shattering roller coasters
and special events like the Summer Concert Series, Fright Fest and Holiday in
the Park. Six Flags' wide array of entertainment options reaches all
demographics -- families, teens, tweens and thrill seekers alike -- featuring
themed attractions based on skateboarding legend Tony Hawk, the ultimate
daredevil Evel Knievel, movie franchises The Dark Knight and The Mummy; as well
as world-renowned, kid-friendly brands including Looney Tunes, the Justice
League of America, The Wiggles and Thomas the Tank Engine.

Six Flags continues to develop new avenues for growth, acquiring ownership and
management of Dick Clark Productions, producer of such perennial television hits
as the American Music Awards, the Golden Globe Awards, the Academy of Country
Music Awards, Dick Clark's New Year's Rockin' Eve and So You Think You Can
Dance. Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX)
headquartered in New York City.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of
the leading licensing and retail merchandising organizations in the world.

About DC Comics

DC Comics, a Warner Bros. Entertainment Company, is the largest English-language
publisher of comics in the world and home to such iconic characters as Superman,
Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have
starred in comic books, movies, television series (both animated and
live-action) and cyberspace, thrilling audiences of all ages for generations. DC
Comics' Web site is located at www.dccomics.com.

SIX FLAGS and all related indicia are trademarks of Six Flags Theme Parks Inc.
(R), TM and (C) 2009.

SUPERMAN and all related characters and elements are trademarks and (C) DC
Comics. (s09)

SOURCE Six Flags, Inc.



URL: http://www.sixflags.com

http://www.dccomics.com

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Copyright (C) 2009 PR Newswire. All rights reserved

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