Here's what it looks like...
...This looks like a very well timed P&D. Someone buys a few million shares at the end of the day knowing a PR is coming, everyone on the street is like "Oh holy sh@# something is about to happen!" Stock gets pumped to a bunch of newbies after some PR that doesn't mean a thing in the grand scheme, shrewd investors say "Eff it, I'm along for the ride if they're going to pump it", they get on board, stock spikes, shrewd investors and the guys who had the idea of timing the buying at the end of the day yesterday sell off at the peak, leaving a brand new set of newbie bag holders.